California Residents: Don’t Wait Until 2026 to Protect Your Online Privacy

Do you live in California? Is your company based there? Lucky you. You not only get to enjoy great weather and great beaches and Disneyland – you also get to protect your personally identifiable information (PII) from being shared or sold by data brokers.

So why aren’t more of you doing something about that?

Beware of Ineffective Privacy "Opt-Outs"

Colorado's new privacy legislation went into effect on July 1, joining several other states in enhancing privacy protections. That’s the good news. And now that residents in these states have a right to opt out of having their personal information collected, shared and sold, the next step is to find a way to make that happen, as quickly and efficiently as possible.

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